Clarify and convince with strategic copywriting
Words that convert curious buyers into enrolled students.
Clients We've Worked With
Dyslexia & Dyscalculia Academy
Behaviour Change Coach
Association of Learning
The Training Terminal
Course Copywriting
You’ve got your course. Maybe even a sales page. But when there’s so much choice for your target audience, is this enough?
People don’t just buy learning. They invest in the experience, the journey, the skills they’ll learn along the way.
The right supplementary content, articles, guides and nurture emails make your course feel like the obvious choice.
Services Available
Each service is designed to meet students where they are. Unsure, curious, comparing, sceptical perhaps…and help guide them toward commitment. I offer four core services as part of my writing support to coaches, course creators and training proivders.
- Content Strategy and Ideation
- Supplementary Articles and Guides
- Pre-Enrolment Email Sequences
- Course Companion Content
Content Strategy & Ideation
Building the strategy that helps deliver creative copy and quality content assets to complement your online learning experience.
Perfect for course providers who don’t know what content they need, just that they need more than a sales page.
What’s Included:
- Deep dive into your course, audience and objectives
- Content map (what to create and why)
- Recommended formats – Article, guide, FAQ, nurture sequence etc.
Deliverable. 3-6 content recommendations with key topics, angles and messaging notes.
Outcome. Clear direction to create (or commission) high quality content.
Standalone service or add on to core writing services.
Supplementary Articles & Guides
AAHigh quality articles and guides to enhance your course.
Perfect for course providers who want SEO friendly, trust building articles that educate and convert.
What’s Incuded:
- Research backed, human written articles that answer questions, ease doubts and build authority.
- Written in your tone of voice, for your ideal student.
- Optimised for readability and clarity (optional light SEO).
Types of Articles and Guides
- Who is this course for? (Guide)
- Course vs. Course (Comparison Article)
- Behind the scenes of the course – learning style and study method.
- Objection handling explainers
- Industry skills deep dives
Deliverable. Fully written, ready to publish articles.
Outcome. Visitors feel informed, confident and closer to enrolling.
Pre-Enrolment Email Sequence
Educational and informative email sequences that give an insight into your teaching style, topics and course content.
Perfect for warm leads who need just a little more clarity before committing
What’s Included:
- 3-7 email sequence designed to educate, build anticipation and answer objections
- Optional lead magnet development for email list growth
- Integration with your course funnel or launch campaign
Deliverable. Ready to send emails and subject lines
Outcome. Higher open rates, better lead nurturing and improved conversion.
Course Companion Content
When you really want to make a great first impression.
Perfect for course providers who want to increase course value, engagement or reduce refund rates.
What’s included:
- In depth companion guides (before you start, how to use the course, common mistakes to avoid etc)
- Bonus content. Checklists, glossaries, quick start resources or study skills packs.
- Tailored to your course structure and teaching style.
Deliverable. PDF guides, handbooks, emails or internal page copy.
Outcome. Higher student satisfaction, better engagement and more referrals.
What Our Clients Say
Don’t just take our word for it. Read what our clients say about working with us. We want your course to be the most successful it can be and this starts with copy to accompany the learning.
What can I say? Second project with Rachael and she delivered exactly what we were looking for without the need for revisions. A rare and talented find. Rachael was amazing. Look forward to working with her again on many future projects.
Work is fantastic. Rachael is without doubt a true professional. Work remains consistently high. Continue to use Rachael and never let down. Even delivers on Boxing Day, now that is service. Excellent interpretation of my requirements and delivers to a very high standard.
Rachael’s work is excellent. I’m a bit reluctant to tell everyone else how good she is in case she gets too busy that she can’t continue to look after us as well as she does. Really excellent work from Rachael. Completed on time and at excellent value. Many thanks again.
We’re here for when words need to make an impact.
Let’s create the kind of content your course deserves so students can confidently say ‘yes’ to learning from you.
Reach Us
Questions about our copywriting services? Drop us a message and we’ll get back to you within 1-2 business days.
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