Social Media Copywriter
Social media copy that stops the scroll and gives people a reason to follow along.
Social media copy with personality. Start the conversation.
Love it or hate it, social media can be used as a marketing channel to increase awareness and show the world what you can do.
Let’s make social media feel a little less like a chore and more like an opportunity. Do you love Linkedin? Are you inspired by Instagram, or a fan of Facebook? Whatever your platform of choice, I’ll help you build and implement a social content strategy that works.
I bring to your business a plan. We’ll show off what makes you unique, connect with the people you want to work with and write words that make people want to join your little community.
Share Expertise
You’re brilliant at what you do, but your audience can’t read your mind. good social media copy helps you explain complicated things, communicate your value, and make your offers easy to understand.
Become recognisable
Your personality, opinions and perspective are part of what makes your business truly memorable. Consistent, distinctive copy helps people understand who you are and what you stand for, so your content doesn’t disappear into a sea of posts.
Post with purpose
Not every post needs to sell something, and nor should it. Social media is designed to be social. Some posts should spark a conversation, others should answer questions, and some can challenge misconceptions or help someone see something differently. A thoughtful content strategy gives your posts a reason to exist.
Just a quick post...
You sit down to write one caption. Twenty minutes later, you’ve rewritten the hook at least five times, deleted a few ideas because you didn’t think they were good enough and spent an hour scrolling for ‘inspiration.’
You don’t need to be some great author to excel with social media content. The point of social content is knowing what to say, how to say it and communicating in a way that makes your audience care.
We’ll turn your expertise into content that makes sense, finding the right balance between being helpful and promoting your offers.
Results Clients Can See
Fifteen years, I’ve been in the digital trenches writing thousands of social posts, millions of words and taken clients from little to no online presence, to a strong, visible brand customers can find.
%
say authentic content wins
%
plan to stay social
%
increasing investment in social ads
%
use social media search daily
Signature Process
1. DISCOVERY
We dig into your business, audience competitors and goals, so the copy is built on strong foundations.
2. RESEARCH & STRATEGY
Keyword Research, audience research and clear messaging plan before a word is written.
3. FIRST DRAFT
You receive a complete first draft, written to convert and built to rank.
4. REVISIONS
One or two rounds of revisions to get the tone, structure and detail exactly right.
5. LAUNCH & OPTIMISE
Copy is delivered ready to publish, with guidance on implementation and ongoing optimisation.
Not Ready To Hire A Copywriter Yet?
Get the Website Copy Checklist – 10 questions to ask before you tough a single page of your site, covering messaging, structure and SEO.
No spam. Unsubscribe at any time.
Why Invest In Social Media Copywriting?
The Real Cost of ‘Good Enough’ Copy.
Every visitor who lands on your site and leaves without acting is a wasted marketing spend. The traffic, the ad budget, the socials or the SEO work that got them there, all spent for nothing. Generic, unclear, or poorly structured copy doesn’t just fail to convert. It can undermine the rest of your marketing.
Professional website copywriting is a multiplier on everything else you’re already investing time and energy in. The same traffic converts better. The same SEO budget ranks further. The same brand looks more credible. Done well, it pays for itself in the first wave of customers it helps you convert.
Hundreds of Happy Clients
OMG Wow!!! Smiling ear to ear the whole time I was reading it. This is exactly what I wanted. The right method, tone and info. All of what I had in my confused but excited head is now in writing. So glad I found you! Absolutely love it. Thank you! This is the perfect start.
Rachael provided an outstanding piece of work far above and beyond what was expected. Her attention to detail and writing style is exceptional, wouldn’t hesitate to hire again. Rachael is a great writer, absolutely committed and follows through, the quality of work is outstanding.
Once again, I am extremely happy with the work that Rachael carried out for my team. She always sticks to deadlines and her work is brilliantly done. Rachael has been a dream to work with on this project. She was quick and efficient and gave regular updates with her progress.
Rachael’s hard work and determination to go above and beyond has made her a pleasure to work with. This was the first time we had embarked on a project of this scale and Rachael handled it like the professional she is. We hope to work with you again
Social Media Copywriting Pricing
My copywriting packages are flexible to suit you and your business. If something’s not listed here, please use the contact form at the bottom of this page to chat about your specific project. If you’re an agency and you’re looking for white label copy, I can do that too. Just send a message and I’ll see what I can do.
The Standout Post
THE QUICK WIN- One expertly written social media caption
- Copy tailored to your brand voice
- A scroll stopping opening
- A clear call to action (where needed)
- 1 round of revisions
The Caption Collection
CONTENT BOOST- Five social media text posts
- A mix of content angles
- Brand voice and audience led message
- Suggested hooks/CTAs
- One round of revisions
The Social Sequence
THE BIGGER PICTURE- Tailored content plan for your goal
- 10 social media text posts
- A blend of content types
- Suggested hooks/CTAs
- 1 round of revisions
Frequently Asked Questions
What does a social media copywriter do?
I turn your ideas, expertise and offers into engaging, purposeful social media copy. That can include text posts, opening sections and calls to action. We’ll connect the dots and build you a strategy and content calendar that connects and nurtures your audience.
What social platforms do you write for?
I can tailor the copy to the platform and audience. Instagram, LinkedIn, Threads, Facebook or Substack, everything is covered.
Will the copy sound like me?
That’s the plan. I’ll get to know your brand voice, personality and audience before I write.
Do I need to provide the ideas?
Not necessarily. If you have content themes I can build on them. If you’re staring at a blank page, don’t worry, I can help develop content angles around your expertise, audience questions or business goals.
Let’s give your social copy a bit more character
Your business has plenty to say. I’ll help you turn those ideas into social content that attracts the right people, creates a connection and gives them a reason to stay.
Tell me a bit about your project and I’ll get back to you within 2 business days.