Email Copywriting Services
Email marketing campaigns that turn subscribers into buyers. Create an email series, a nurture sequence or sales messaging. Strategic email copy designed to get opens, clicks and sales.
Email marketing has one of the highest ROI’s of any marketing channel
Still think email marketing is dead? Emails are one of the best ways to reach your customers.
But inboxes are crowded, and you’ve only got a few seconds to pique curiosity and capture attention. After that, it’s gone.
In your inbox, there’ll be a company or two you always open. No matter what they send, you absorb every word. You look forward to receiving their messages. Then there are others you happily skip, delete and never open. I’ll help you plan and write newsletters people love to receive. Engaging newsletters subscribers can’t wait to open, sales emails that make clicking ‘buy now’ feel exciting, and thoughtful email sequences that people remember long after they’ve been delivered.
The goal of all this is to help you build genuine connections with your audience, show them what makes your business special, and turn casual readers into loyal customers who look forward to receiving your emails.
Marketing magic
Make your marketing work when you’re not…just like magic. With the right strategy in place, you can build a library of emails that welcomes new subscribers, answers their questions and introduces readers to your offers, all running in the background while you do what you do best.
Pick me, Pick me
Your audience can probably find a dozen other brands offering a similar product or service to you. What they can’t find everywhere is you. Email gives you room to share your process, your little quirks and things you believe in. It’s how you move beyond price and show the experience of working with you.
No perfect timing
Not everyone is ready to buy from you the moment they discover you. Some need a little more information, others need to wait until the time or budget feels right. Email lets you stay part of their world in the meantime, so when the moment is right, you’re not a distant memory buried in their search history or bookmarked on socials.
Email Courses - Marketing differently
Trust is at an all time low, especially in the online space. Buyers are sceptical and there are countless people on social platforms claiming all sorts. You’re great at what you do, but how do you prove this to sceptical buyers? Enter the email course.
It’s a clever little way to show people an insight into your expertise and give them a taster of what it’s like to work with you – try before you buy so to speak. The email course (written by a human not a robot) can give them confidence you know your stuff, and if you give them a result, this will increase confidence in your higher cost products and services. Everyone wins.
If you want a professionally written email course that teaches something really well (I’ve got a background in learning design so I know what works when it comes to online learning), let’s have a chat. Click the button below to enquire about my email course copywriting.
Results Clients Can See
Fifteen years, I’ve been in the digital trenches writing thousands of web pages, millions of words and taken clients from little to no online presence, to a strong, visible brand customers can find.
For every £1 spent
%
Average email open rate
%
more clicks from segmented emails
Industries Served
Signature Process
1. DISCOVERY
We dig into your business, audience competitors and goals, so the copy is built on strong foundations.
2. RESEARCH & STRATEGY
Market research, audience research and clear messaging plan before a word is written.
3. FIRST DRAFT
You receive a complete first draft, written to convert and built to rank.
4. REVISIONS
One or two rounds of revisions to get the tone, structure and detail exactly right.
5. LAUNCH & OPTIMISE
Copy is delivered ready to publish, with guidance on implementation and ongoing optimisation.
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Why Invest In Email Copywriting?
Well, I mean you could use AI…and trust it doesn’t spit out something boring, predictable and the same as your competitor down the road…
Or you could invest in a human. Someone who knows what questions to ask to discover the hidden stories your subscribers love, the expertise you could package into an email course, or something interesting that sparks a connection with your readers.
Invest in email copywriting and you’ll get someone who can turn your ideas, expertise and offers into something thoughtful and purposeful that will do your business justice.
You’ll get a clear message, a consistent approach, and emails with a job to do. And while I never guarantee a particular result, the combination of my brain, your expertise and a solid strategy can give your emails a much stronger foundation to grow from.
Hundreds of Happy Clients
OMG Wow!!! Smiling ear to ear the whole time I was reading it. This is exactly what I wanted. The right method, tone and info. All of what I had in my confused but excited head is now in writing. So glad I found you! Absolutely love it. Thank you! This is the perfect start.
Rachael provided an outstanding piece of work far above and beyond what was expected. Her attention to detail and writing style is exceptional, wouldn’t hesitate to hire again. Rachael is a great writer, absolutely committed and follows through, the quality of work is outstanding.
Once again, I am extremely happy with the work that Rachael carried out for my team. She always sticks to deadlines and her work is brilliantly done. Rachael has been a dream to work with on this project. She was quick and efficient and gave regular updates with her progress.
Rachael’s hard work and determination to go above and beyond has made her a pleasure to work with. This was the first time we had embarked on a project of this scale and Rachael handled it like the professional she is. We hope to work with you again
Email Copywriting Pricing
My copywriting packages are flexible to suit you and your business. If something’s not listed here, please use the contact form at the bottom of this page to chat about your specific project. If you’re an agency and you’re looking for white label copy, I can do that too. Just send a message and I’ll see what I can do.
SINGLE EMAIL
Tester- One marketing email (500 words)
- Messaging tailored to your brand
- Compelling subject line/preview text
- 1 Round of Revisions
- Clear CTA to next steps
EMAIL COURSE
Education- Strategy and Structure
- 5 educational emails
- Subject line/preview text
- Natural CTAs throughout
- 1 round of revisions
NURTURE SEQUENCE
Trust Building- Strategy and outline for email sequence
- 5 emails to guide subscribers through their journey
- Subject line/preview text
- Thoughtful messaging to address questions, hesitations and buying objectiosn
- 1 round of revisions
Frequently Asked Questions
What is Email Copywriting?
Email copywriting, or email marketing as it’s sometimes called, is about turning your ideas, offers and expertise into emails people want to receive. It could be a one off promotional email, a welcome sequence for new subscribers, or an educational email course to give prospects a taster of what it’s like to work with you. The aim is to find the right words for your audience and give every email a clear purpose.
How do I know which email marketing service is right for me?
It depends on what you want your emails to do. Need help with one particular offer, newsletter or announcement? The single email is a great place to start. Want to share your expertise through a series of useful lessons? An email course could be just the thing. And if you want to build a stronger relationship with new subscribers over time, a nurture sequence might be your best bet. Not sure? We can work it out together.
What do you need from me to get started?
You don’t need to arrive with everything figured out, that’s what I’m here for. I’ll ask about your business, audience, offer and what you’d like your emails to achieve. Any existing brand guidelines, website copy or emails you’ve sent before are helpful too. The more I understand about you and your customers, the better I can capture your voice and communicate what makes your business special.
Will the emails sound like me?
Absolutely. Your emails should sound like they came from your business. I’ll get to know your brand voice, personality and way of communicating before putting pen to paper. If you’re warm and chatty, bold and playful or more polished and professional, I’ll capture the essence of what you’re all about. The copy should feel authentic, just with a little extra strategy behind it.
Can you guarantee my emails will get more sales?
I wish I could promise a magic number, but honest copywriting doesn’t work like that. There are so many factors that determine why someone buys (or why they don’t), so it would be wrong of me to make wild claims about sales targets. Results depend on things such as your offer, audience, timing, list quality and overall marketing strategy. What I can promise though is thoughtful, audience focused copy with a clear purpose, strategic messaging and calls to action designed to gently invite the reader to take the next step. From there, testing and refining can help you discover what works best.
How long does the process take?
It depends on the project and how quickly we can gather the information we need. A single email generally takes less time than a multi-email course, or nuture sequence, which needs a little more planning to make sure it all flows properly. Once we’ve discussed your requirements, I’ll give you a clear timeline before we begin so you know what to expect and when the work will be delivered.
Let’s Talk About Your Email Marketing
Give your emails a little extra oomph.
If you’ve got a special single email in mind, or you’re ready to give your email marketing a whole new lease of life, I’d love to hear what you’re working on.
Tell me a bit about your project and I’ll get back to you within 2 business days.